MORE EXPERIENTIAL
Leverage an existing partnership with Montauk hotspot The Surf Lodge to bring the iconic Hamptons destination to life in Brooklyn. The pop-up brand act treated consumers stuck in the city on a Sunday to the best of The Surf Lodge’s summer concert series.
GREY GOOSE SURF LODGE
DEWAR’S CARIBBEAN SMOOTH “THE SCOTRIBBEAN”
To reinforce the idea that things get better when two cultures come together, we launched the whisky blend with a pop-up experience that fused the distinct vibes of two different lands into one delightfully quirky, mashed-up destination: The Scotribbean. Staged inside Gitano’s Garden of Love in Manhattan, The Scotribbean welcomed a crowd of over 700 influencers, press and the public.
GREY GOOSE AT THE GRAMMY’S
As the Official Spirit Partner of the GRAMMY Awards, Grey Goose will showcase the unparalleled quality and effortless style that makes any Grey Goose Martini the drink of choice for iconic performers to celebrate their biggest moment in their own way.
A key moment of GRAMMYs weekend was the first annual GREY GOOSE® ESSENCES x GRAMMYs® Sound Sessions event featuring recording artist Tinashe. We scouted and secured the ideal venue–Intrigue Nightclub at the Wynn–then immersed guests in the lush, naturally tasteful world of Grey Goose Essences, from a glittering goose-lined entryway to the breathtaking waterfall patio where Tinashe performed.
SOUND SESSIONS BRUNCH
Grey Goose invites guests to an immersive takeover of a Wynn Las Vegas duplex villa. In addition to scheduled events, guests are invited to explore the suite to discover experiences and enjoy Grey Goose hospitality.
GREY GOOSE HOSPITALITY SUITE
RESULTS
282M+ Social Media Impressions
13,000+Guests for GRAMMY Events
123 Press Coverage, Including Harper’s Bazaar, PAPER, HYPEBEAST and Complex
89% Over KPIs for Press Coverage
As the official vodka for the annual Art of the Party event hosted by Modern Luxury Media during Art Basel Miami Art Week, GREY GOOSE was expected to host a bar. We designed and constructed a bespoke three-sided bar with distinct immersive vibes inspired by three GREY GOOSE martini recipes–Classic Martini, Cosmo and Espresso Martini.
