MAISON ST~GERMAIN 2017
The world’s first French liqueur made from thousands of delicate blossoms handpicked once a year, St~Germain Elderflower Liqueur had a captivating story to tell.
St~Germain® needed to drive familiarity, trial and usage to stand out and inspire affluent “Bon Vivants” to “drink French fluently.” How? With an experience that paired an irresistible location with an irresistible story: Maison St~Germain. It lured top influencers to the botanical fantasy, where guests stepped inside a provocative garden of delights inspired by the thousands of flowers that it takes to make St~Germain. Overflowing with decadent discoveries, Maison St~Germain was intentionally designed to immerse influencers, trade and media in a sensorial brand story and inspire social sharing by all who entered.
Maison St~Germain at the NYC High Line
Transformed the NYC Highline to bring to life the story of “1000 elderflowers in every bottle.”
Decadent discoveries around every corner.
Reappearing at the Houdini Estate in LA
French garden inspired theme, with a breathtaking neon Maison with hanging flowers and a surprise cocktail through the hedge wall.
20M Influencer Reach
100M Social Reach
2MM User Engagement
69 Press Hits
800M Media Impressions
Results
2nd Annual Maison St~Germain 2018
Entirely Reimagined for 2018 to enchant “Bon Vivants” with a tantalizing taste of the surreal and immerse them in the story of the 1,000s of elderflowers that create St~Germain.
Inspired by the decadent parties of the 1920s, guests stepped inside a deconstructed French château and into a mesmerizing and surreal floral fantasy with photo opportunities organically integrated into every moment, envisioned by a press-worthy and celebrity stylist Kate Young. Debuting at “The Battery” in NY and reimagined for LA at “Little Beach House Malibu”, Maison St~Germain inspired thousands coast-to-coast to savor and share the glamorous “Joie de Vivre” of life in full bloom.
In New York guests stepped inside a deconstructed french château that was built inside Battery Park.
An immersive grand hall with living portraits offered a first taste of the St~Germain spritz.
Enchanting discoveries at every step.
Reinterpreted for LA to reflect the natural seaside location of Little Beach House Malibu, with an avant-garde nature of the Maison experience.
Elegant details throughout venue highlighted the brand.
Dramatic floral entrance tunnel and step & repeat by
Jeff Leatham.
1M+ Overall Press Impressions (55% over 2017)
4.4M+ Total Social Impressions
1.6M Engagemnets on posts
103.3M Influencer Reach
RESULTS