P&G TAMPAX/ALWAYS
Multi-element Shopper campaigns for FemCare brands Always and Tampax
The Mother Nature campaign became a Tampax brand equity for strong brand recall.
Partnership with Serena Williams to communicate the brands powerful protection which defeats leaks.
Awareness and education on shelf for Tampax’s on-the-go size still with the full size protection benefits.
Relaunch of Always Infinity with the new brand campaign “Works like Magic” assets.
Out-of-home train signage and bus shelter
DTC mailer
Always first period kit with a journal, calendar, product pouch, and educational materials.
DTC mailer with samples
Always Infinity new campaign concepts endcap and aisle takeover.
Cobranded Always Infinity and Tampax instore display.