MORE EXPERIENTIAL
Leverage an existing partnership with Montauk hotspot The Surf Lodge to bring the iconic Hamptons destination to life in Brooklyn. The pop-up brand act treated consumers stuck in the city on a Sunday to the best of The Surf Lodge’s summer concert series.
GREY GOOSE SURF LODGE
MAISON ST~GERMAIN
The world’s first French liqueur made from thousands of delicate blossoms handpicked once a year, St~Germain Elderflower Liqueur had a captivating story to tell.
St~Germain® needed to drive familiarity, trial and usage to stand out and inspire affluent “Bon Vivants” to “drink French fluently.” How? With an experience that paired an irresistible location with an irresistible story: Maison St~Germain. It lured top influencers to the botanical fantasy, where guests stepped inside a provocative garden of delights inspired by the thousands of flowers that it takes to make St~Germain. Overflowing with decadent discoveries, Maison St~Germain was intentionally designed to immerse influencers, trade and media in a sensorial brand story and inspire social sharing by all who entered.
Maison St~Germain at the NYC High Line
Transformed the NYC Highline to bring to life the story of “1000 elderflowers in every bottle.”
Decadent discoveries around every corner.
Reappearing at the Houdini Estate in LA
French garden inspired theme, with a breathtaking neon Maison with hanging flowers and a surprise cocktail through the hedge wall.
Results
20M Influencer Reach
100M Social Reach
2MM User Engagement
69 Press Hits
800M Media Impressions
DEWAR’S CARIBBEAN SMOOTH “THE SCOTRIBBEAN”
To reinforce the idea that things get better when two cultures come together, we launched the whisky blend with a pop-up experience that fused the distinct vibes of two different lands into one delightfully quirky, mashed-up destination: The Scotribbean. Staged inside Gitano’s Garden of Love in Manhattan, The Scotribbean welcomed a crowd of over 700 influencers, press and the public.
2nd Annual Maison St~Germain 2018
Entirely Reimagined for 2018 to enchant “Bon Vivants” with a tantalizing taste of the surreal and immerse them in the story of the 1,000s of elderflowers that create St~Germain.
Inspired by the decadent parties of the 1920s, guests stepped inside a deconstructed French château and into a mesmerizing and surreal floral fantasy with photo opportunities organically integrated into every moment, envisioned by a press-worthy and celebrity stylist Kate Young. Debuting at “The Battery” in NY and reimagined for LA at “Little Beach House Malibu”, Maison St~Germain inspired thousands coast-to-coast to savor and share the glamorous “Joie de Vivre” of life in full bloom.
Enchanting discoveries at every step.
In New York guests stepped inside a deconstructed french château that was built inside Battery Park.
An immersive grand hall with living portraits offered a first taste of the St~Germain spritz.
Dramatic floral entrance tunnel and step & repeat by
Jeff Leatham.
Reinterpreted for LA to reflect the natural seaside location of Little Beach House Malibu, with an avant-garde nature of the Maison experience.
Elegant details throughout venue highlighted the brand.
GREY GOOSE AT THE GRAMMY’S
As the Official Spirit Partner of the GRAMMY® Awards, Grey Goose® will showcase the unparalleled quality and effortless style that makes any Grey Goose Martini the drink of choice for iconic performers to celebrate their biggest moment in their own way.
A key moment of GRAMMYs weekend was the first annual GREY GOOSE ESSENCES x GRAMMYs Sound Sessions event featuring recording artist Tinashe. We scouted and secured the ideal venue–Intrigue Nightclub at the Wynn–then immersed guests in the lush, naturally tasteful world of Grey Goose Essences, from a glittering goose-lined entryway to the breathtaking waterfall patio where Tinashe performed.
SOUND SESSIONS BRUNCH
Grey Goose invites guests to an immersive takeover of a Wynn Las Vegas duplex villa. In addition to scheduled events, guests are invited to explore the suite to discover experiences and enjoy Grey Goose hospitality.
GREY GOOSE HOSPITALITY SUITE
RESULTS
282M+ Social Media Impressions
13,000+Guests for GRAMMY Events
123 Press Coverage, Including Harper’s Bazaar, PAPER, HYPEBEAST and Complex
89% Over KPIs for Press Coverage
As the official vodka for the annual Art of the Party event hosted by Modern Luxury Media during Art Basel Miami Art Week, GREY GOOSE was expected to host a bar. We designed and constructed a bespoke three-sided bar with distinct immersive vibes inspired by three GREY GOOSE martini recipes–Classic Martini, Cosmo and Espresso Martini.
GREY GOOSE ART OF THE PARTY
