GREY GOOSE – US OPEN 2021
Make GREY GOOSE an unforgettable and integral part of an epic, world-class sporting event, the US Open.
A multi-year sponsorship transforming all Grey Goose® on-site sales locations into immersive brand experiences at every touchpoint, to reflect the Live Victoriously campaign. Promote sales of the Honey Deuce throughout the tournament, turning the 15th anniversary celebration of the Honey Deuce into a near mandatory cocktail photo-moment for every tournament attendee.
14 onsite locations, posters and menus branded with Grey Goose’s campaign assets with a Honey Deuce 15th anniversary callout.
New suite location and a new hospitality suite design to reflect the campaign look while highlighting Honey Deuce with accents of pink.
During both weeks of the US Open, Grey Goose hosted 25 celebrities in the suite to enjoy the final matches.
148 Press Placements
3.24B Reach through earned PR coverage
(77% increase PY)90.7M Social Reach
439.8k Social Engagement
268k+ Honey Deuces Served
RESULTS
GREY GOOSE – US OPEN 2022
Postion Grey Goose as an effortlessly stylish brand quintessential to the US Open experience.
Building on a 16-year partnership with the US Open, Grey Goose introduced a complete redesign rooted in a new brand world, about highlighting natural elements, while honing in on luxury, quality and style. It’s reframed as an expression of Effortless Style where world-class tennis meets the perfect accessory in hand, the Honey Deuce. It’s more than a game, it’s an occasion, an experience, and the right type of moment for Grey Goose to show up.
All 14+ on-site sales locations redesigned to align with new brand look, highlighting natural elements: mountains, sky and natural wood texture.
Hospitality suite with a ground-up redesign to reflect Grey Goose’s new brand world aspects of natural elements.
Top-tier influencers and celebrities enjoyed what the suite had to offer, photos in front of the branded wall and watching the matches with a Honey Deuce in hand picked up by press and seeded back for social coverage.
Photography of Honey Deuce Express ready to drink cans and kits available for order.
Lead Gen sweepstakes encouraged users to enter for a chance to win tickets to the US Open in effort to build on Grey Goose first party data.
405,795 Honey Deuce sold
209 Total Press Placements
3.3B+ TRUE CISION Reach
Grey Goose appeared in 35 headlines
230.9M+ Social Reach
166 posts, surpassing KPI’s by 229.8%
RESULTS
