D’USSÉ ART BASEL

Art by day… party by night, featuring OFFSET
Experiencial, PR, Influencer Marketing, Social

Fueled by the success of the 2022 Art Basel event led for D’USSÉ®, we wanted to push the experiential envelope. But with so many activations vying for attendance and coverage, how can you convince VIPs, celebrities and the press to spend Friday evening with D’USSÉ? By architecting a brand led event that was an immersive expression of music, style and luxury infused with culture, art and tech. At a beachside resort that culminated with an electrifying performance by rapper Offset.

With an art and music aesthetic the “D’USSÉ Stereo Step & Repeat Barrel Wall” was a contextually interpretation of a key brand intrinsic, the years-long aging process in dry and humid cellars.

Surprise & Delight VIP serve, a barrel top from the wall opened to reveal a signature Magic City cocktail in a single serve replica D’USSÉ bottle.

D’USSÉ Soundscape–a bespoke art installation of reactive LED tubes that reacted to music like a liquid soundwave that led you to the main bar and became an organic photo moment.

Interactive mood wall created for an engaging and interactive touchpoint, movements were captured by a kInetic camera and projected as colorful shadows. Glowing dancers entertained guests as they wove through the crowd.

DJ FIRST CHOICE set the vibe from a stage with a video screen backdrop featuring branded content. HOST TERRENCE J introduced a special performance by OFFSET, who took the stage with friends and performers such as Rich the Kid.

Oversized D’USSÉ VSOP Bottle silhouette with a Glambot camera for social shares.

2884 cocktails served
Maintained #1 SOV YoY for Art Basel weekend 96% Key Message Delivery with 100% positive sentiment
Earned 45 placements for a Total Reach of 1.5B+, surpassing placement KPIs by 200% and TCR KPIs by 3,000% largely driven by culturally relevant A-list talent partner and celebrity attendance
Celebrities and Influencers drove a social reach of 195M+ and 64 posts, surpassing 2022’s results by 205%

Results

← back

D’USSÉ BRUNCH SOCIETY

Multi-tier summer activations that disrupt the brunch occasion in an authentic and ownable way

A brand-owned D’USSÉ Brunch Society launch event in LA during BET Awards weekend set the tone for a tiered activation program across key markets. Consistent executional parameters helped D’USSÉ to expand daytime occasion, inserting D’USSÉ in the culturally-relevant brunch consideration mindset. To drive awareness and desire for D’USSÉ Cognac cocktails and the lifestyle the brand embodies.

D’USSÉ Brunch Society launched during BET Awards weekend at Grandmaster Recorders. The fashionably late brunch hosted by celebrity stylisttKollin Carter had a “social-first” aesthetic with brand cues and luxe touches of gold throughout, ensuring visually cohesive content that promoted the program narrative to help redefine the Day Party scene with cognac cocktails.

The iconic shape of the D’USSÉ VSOP bottle served as a multidimensional backdrop for press photos. The D’USSÉ Spicy Sidecar was the perfect accessory.