D’USSÉ “THE SET” AR EXPERIENCE
Transforming the D’USSÉ VSOP Gift Box into a shared experience.
Partnered with Hit-Boy for a Holiday campaign and made gifting D'USSÉ VSOP a fun surprise by incorporating a technology-driven experience. Acurated DJ set, performed by Grammy Award-winning music producer Hit-Boy, by way of augmented reality. Music has been quintessential to the D’USSÉ® brand experience.
Starting with a a volumetric scan of Hit-Boy to create a lifelike AR experience of him spinning in your living room.
UI was designed for the App where Hit-Boy would rise from the floor behind a D’USSÉ DJ booth, along with a music track curated by Hit-Boy. When the user selected one of three cocktails, he would react with a unique dance moves. Users could access cocktail recipes, the D’USSÉ website and take photos and videos to share on social media.
By scanning a QR code printed on the inside lid of the D’USSÉ VSOP Gift Box with a mobile phone and following App instructions , you could see and hear Hit-Boy right in front of you, vibing behind an AR D’USSÉ DJ booth as he mixed a curated set inspired by D’USSÉ cocktails.
AR Experience turns IRL with D'USSÉ & Hit-Boy at Art Basel
Building on the brand’s reputation for ringing in Art Basel in Miami, FL with rap’s biggest stars, D'USSÉ and Hit-Boy amplified buzz and desire for the gift box during the crucial gifting month of December by taking over the Saxony Bar at Faena Hotel to celebrate the partnership.
“A forward-thinking brand at the intersection of spirits and music.”
“Hit-Boy & D’USSÉ Push The Culture Forward With New AR Experience, The Set”
12,740 Unique users activated the AR experience
47M+ Social Reach
496 Press Placements
676.8M+ PR reach
Surpassed Press KPIs by 62.5%
RESULTS