FRIGO CHEESE HEADS
Shopper Promotions, Integrated Campaigns, Product Launches, Partnerships, Sweepstakes.
Cheese Heads Wisconsin Brand Launch
Cheese Heads® Premium Wisconsin Snack Cheese product launch campaign. Showcasing bolder flavors and premium quality cheese with fresh cut letters on a cutting board and quality ingredients.
FSI
Shelf talk
Banner ads
Cheese Heads The Great Debate Sweepstakes
A lighthearted concept of how string cheese should be eaten. “Do you Chomp or Peel your Cheese Heads string cheese? Frigo Cheese Heads wanted to end the debate and show how string cheese can be fun to eat with a national poll. While voters win instant prizes along the way. The sweepstakes was a sales driver and awareness to switchers and trial of the Frigo Cheese Heads brand.
In-store pack sticker and shelf talk
Microsite
Social posts and carousel
OLV
Banner ads
National Geographic Partnership
Packaging takeover design, fun facts on each cheese stick, Win $10,000 for your favorite grade school contest.
Magazine spread
Fun facts on package
Banner ads
Fan Favorite Matchup Promotion
FSI
Microsite
On-Pack sticker
Social
Banner ads
String Break Sweepstakes
FSI
Microsite
Banner ads
Social
Social Media Brand Photography
Fun whimsical social media series that showed creative ideas how to serve Cheese Heads cheese sticks for lunch, snack or even a party tray. I concepted, styled and shot them all for the CheeseHeads social page.
