GREY GOOSE x THE WEEKND TOUR PARTNER
By aligning with one of music’s hottest artists, GREY GOOSE was introduced to influencers and consumers via premium experiences. Signature cocktails at 60+ tour stops, featured posts to The Weeknd’s 24-million instagram followers, and trial-driving point of sale materials in bars, retail stores and billboards across the country.
Outdoor
Retail Off-Premise
On-Premise
60+ TOUR DATES: Signage, VIP Riser, Bars, Photo Op, Signature Cocktails
Concepted and designed a custom gift that accompanied The Weeknd on tour. Handcrafted of fine materials including debossed leather and high-end hardware, this bespoke trunk opens to be a GREY GOOSE bar, complete with rich wood shelves and drawers, plus luxurious felt-lined storage nooks.
TRUNK BAR
